League One Volleyball (LOVB) announced that YETI, the premium global outdoor retailer, has joined as an Official Partner of LOVB Pro and LOVB Clubs for the 2026 season.
As an Official Partner, YETI products will extend across the full nationwide LOVB footprint through integration of their premium coolers and drinkware with the teams and on the sidelines to ensure the players hydration needs are supported during matches and training.
“We’ve recognized the effort LOVB has committed to promoting volleyball and establishing it as a new major league, and we’re continuing to see that momentum grow,” said Bill Neff, Head of Marketing at YETI. “Once we met with the team and realized how much our missions aligned, we knew we needed to partner together to help support the fans and athletes in a real way.”
Through LOVB Pro, the partnership will not only bring YETI’s brand ethos of durability, performance, and authenticity to life through the integration of our products with the teams for training and matches, but YETI will have a visible presence on matchday and across LOVB’s digital, social, and content channels — celebrating the shared spirit of excellence that connects both brands.
Through LOVB Club, YETI will also serve as presenting partner of the LOVB Junior Athletes of the Month program, recognizing and amplifying standout youth athletes from across the country.
In Austin, the partnership takes on special significance given both the outdoor brand and championship-winning pro team call it home. YETI will become the front-of-jersey partner for LOVB Austin and launch dedicated activations in Austin, marking a natural alignment between two local brands born from performance, craftsmanship, and a passion for community.
“YETI already had the hearts of our fans before this partnership ever came together,” said Michelle McGoldrick, Chief Business Officer for LOVB. “Now, we get to collaborate with a brand that sits at the intersection of sport, culture, and community — and there’s no better place to do that than in Austin. Together, we’re building a new model for how brands can show up in women’s sports.”
LOVB is the only youth-to-pro ecosystem in the US, connecting aspiring young athletes to the highest level of professional play. On the pro side, LOVB features athletes with 23 Olympic medals, 101 All-American honors, and multiple NCAA championship wins across LOVB pro teams. On the youth side, LOVB’s network includes more than 22,000 athletes, 3,500 coaches, 2,000 teams, and 92 locations across 28 states.
In Austin, LOVB’s roster for 2026 includes renowned setters Carli Lloyd and Brie O'Reilly, outside hitters Madi Banks, Logan Eggleston, and Leah Hardeman, opposite hitters Khat Bell, Juliann Faucette, and 2025 LOVB Championship MVP Madisen Skinner, and middle blockers Bella Bergmark, Magdalena Jurczyk, Molly McCage, and Asjia O'Neal. The libero positions are filled by Kotoe Inoue and Zoe Jarvis rounding out a powerhouse lineup.
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