Protecting Your Privacy

Last updated: April 29, 2025

LOVB Inc., our pro teams, subsidiaries and affiliates (collectively, “LOVB,” “we,” “us,” “our”) respect your privacy and are committed to protecting the personal data we hold about you. If you have questions, comments, or concerns about this Privacy Notice or our processing of personal data, please see the bottom of this Privacy Notice for information about how to contact us.

This Privacy Notice explains our practices with respect to personal data we collect and process about you. This includes information we collect through, or in association with, our website with a home page located at https://www.lovb.com/, our apps that we may provide, our products and services that we may offer from time to time via our website and/or related apps, our related social media sites, or otherwise through your interactions with us (the website, apps, products, services, stores, and social media pages, collectively, the “Services”). 

Please review the following to understand how we process and safeguard personal data about you. By using any of our Services, whether by visiting our website or otherwise, and/or by voluntarily providing personal data to us, you acknowledge that you have read and understand the practices contained in this Privacy Notice. This Privacy Notice may be revised from time to time, so please ensure that you check this Privacy Notice periodically to remain fully informed.

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal data”). In addition, we may collect data that is not identifiable to you or otherwise associated with you, such as aggregated data, and is not personal data. To the extent this data is stored or associated with personal data, it will be treated as personal data; otherwise, the data is not subject to this notice.

Categories of Personal Data We Collect

The types of personal data we collect about you depends on your interactions with us and your use of the Services. We collect the following categories of personal data:

1. Identifiers, such as name, email address, phone number, address, zip code, social media account handle, phone number, account name, IP address, device identifiers, or other similar identifiers.
2. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code 1798.80(e)), including signature, billing address and shipping address.
3. Characteristics of protected classifications, such as age, date of birth and gender.
4. Commercial information, such as transaction history.
5. Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding how our users use, interact with, and navigate the Services (such as website activity, browser information).
6. Geolocation data (for example, if you access the Services through a mobile device or our app, we may collect information about your device’s precise location).
7. Audio, electronic, visual, thermal, olfactory, or similar information, such as images, photos and/or videos you share. If you participate in our surveys and marketing events, we may ask to record or monitor interviews conducted online, by phone, or in-person. We will obtain your express consent before we engage in this activity.  
8. Professional or employment-related information (such as in resumes you provide).
9. Education information (such as graduation year, field of study, grade point average or GPA).
10. Inferences drawn from any of the information above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, or behavior (such as individual profiles, preferences, characteristics, psychological trends, predispositions, intelligence, abilities and aptitudes).
11. Sensitive personal data, such as social security, driver’s license, state identification card, or passport number; racial or ethnic origin; precise geo-location data; biometric data; and health information.

We will not collect additional categories of personal data other than those categories listed above. If we intend to collect additional categories of personal data, we will provide you with a new notice at or before the time of collection.

How We Use Your Personal Data

We collect and process your personal data for the following purposes: 

1. Providing, performing, creating, maintaining or servicing accounts, providing information related to volleyball training and leagues, creating volleyball statistics and player portfolios, college recruiting services, and verifying your information.
2. Marketing products and services to you, including sending messages to you about the products and services we offer, which may include programs and training resources (such as clinics and lessons), club events, contests, and special offers for products and services. These communications may be tailored based on the communications preferences you select when providing us with your information or your activity on the Services, such as when you are in the process of completing unsubmitted programming registration forms on the Services, we may send you reminders about completing the forms, as well as to save that information to make completing the forms easier.
3. Providing a more personalized, relevant, and curated experience to our users.
4. Conducting or administering surveys for market research purposes, including contacting you about responding to or participating in our surveys.
5. Communicating with you by email mail, text message (SMS, MMS), telephone, push notification, and other methods of communication, about products, services, and information tailored to your requests, comments, suggestions or inquiries.
6. Facilitating your engagement with the Services, such as to enable you to post comments and reviews, to engage with other users of the Services, and to post on social media.
7. Auditing related user interactions with other users on the Services.
8. Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
9. Debugging to identify and repair errors that impair existing intended functionality.
10. As necessary or appropriate to protect the rights, health and safety of our users, us, and other third parties.
11. Undertaking activities to verify or maintain the safety of the Services controlled by us.
12. Compliance with applicable laws, regulations, rules and requests of relevant law enforcement and/or other governmental agencies.

We will not use the personal data we collected for materially different, unrelated, or incompatible purposes without providing you with notice.

How We Obtain Your Personal Data

We collect your personal data from the following categories of sources:

• Directly from you. When you provide it to us directly whether online, by email, phone, or in-person, for example, when you create an account, sign-up to receive emails from us, contact us, or participate in our market research surveys or studies. If users create an account on our website to purchase tickets and merchandise, we will collect their name, address, phone number, and user category (such as fan, parent, or coach).
• Members of the LOVB family, including the LOVB pro teams.
• Service Providers and Contractors. For example, certain local club registration and payment processing is performed through EZ Facility, LeagueApps, iTeamApp, Volleymax, Dash, iClassPro, and other Service Providers we engage. We also engage Service Providers to promote our events and our marketing campaigns. For example, we use Braze to manage our text message marketing campaigns and other Service Providers to perform outreach to prospective customers. In addition, we partner with TeamWorks to collect athlete data, name, address, phone number and clothing sizes. We also engage Sprocket and other club registration systems, whereby we collect club family data. We use Shopify to process our payments on LOVB Shop.
• Third parties such as data analytics providers and advertising networks. We may share your personal data with data analytics providers and advertising networks. For example, we receive personal data from analytics providers such as Adtheorent, Amazon, Google Analytics, Hearts Media, Meta, Smartlook, Snowplow Analytics, The Trade Desk and TikTok.
• Third parties such as social networks.  If you choose to interact with us on social media such as by posting to our pages, tagging us (or using certain hashtags or other identifiers) in posts, interacting with or commenting on our posts or pages, or participating in activities, we may collect certain information from the social media account you use to interact with us, including the name associated with the account, the account handle, recent activity, the content of any posts in which we are tagged, and other information that may be contained on your social media profile to allow us to respond to the posts and understand and engage with our audience.
• Professional Governing Bodies. For example, through interacting with U.S.A. Volleyball to comply with the policies and training standards required by the governing volleyball leagues.

Who We Share Your Personal Data With

We share personal data with the following categories of third parties:

• Our Service Providers (further described in the section in this Privacy Notice captioned “How We Obtain Your Personal Data”). We may share your personal data with these Services Providers to provide the
• Third parties, such as data analytics providers, advertising networks and social media networks (further described in the section in this Privacy Notice captioned “How We Obtain Your Personal Data”).
• Government agencies or regulators when permitted or required to do so by law; in response to a request from a law enforcement agency or authority or any regulatory authority; and/or to protect the integrity of the Services or our interests, rights, property, health or safety, and/or that of our users, visitors and others.

Within the last twelve (12) months, we have shared the following categories of personal data for a business purpose with the following categories of third parties:

• Category 1 (Identifiers): Service Providers, Third Parties and the LOVB family.
• Category 2 (California Customer Records): Service Providers.
• Category 3 (Protected Classifications): Service Providers and Government Agencies.
• Category 4 (Commercial Information): Service Providers and Third Parties.
• Category 5 (Internet or Network Activity): Service Providers and Third Parties.
• Category 6 (Geolocation Data): Service Providers and Third Parties.
• Category 7 (Audio, Visual or Similar Information): Service Providers.
• Category 8 (Professional or Employment Information): Service Providers and Third Parties.
• Category 9 (Education): Service Providers and Third Parties.
• Category 10 (Inferences): Service Providers and Third Parties.
• Category 11 (Sensitive Personal Data): Service Providers.

California’s “Shine the Light” law permits our users who are California residents to request and obtain from us a list of what personal data (if any) we disclosed to third parties for their own direct marketing purposes in the previous calendar year and the names and addresses of those third parties. Requests may be made only once per year per person, must be sent to the email address below, and are free of charge.

The California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act of 2020 (“CPRA”) provides our users who are California residents the following additional rights:

• Right to Know. You have the right to request that we disclose certain information to you about the personal data we collected, used, disclosed, shared and sold about you in the past 12 months. This includes a request to know any or all of the following:
  • The categories of personal data collected about you;
  • The categories of sources from which we collected your personal data;
  • The categories of personal data that we have sold, shared or disclosed about you for a business purpose;
  • The categories of third parties to whom your personal data was sold, shared or disclosed for a business purpose;
  • Our business or commercial purpose for collecting, sharing or selling your personal data; and
  • The specific pieces of personal data we have collected about you.
• Right to Data Portability. You have the right to request a copy of personal data we have collected and maintained about you in the past 12 months.
• Right to Non-Discrimination. You have the right not to receive discriminatory treatment by us for the exercise of your CCPA privacy rights.
• Right to Deletion: You have the right to request that we delete the personal data we collected from you and maintained, subject to certain exceptions.
• Right to Correct: You have the right to request that we correct the personal data we maintain about you if that information is inaccurate.
• Right to Opt-Out of Sale or Sharing: You have the right to opt-out of the sale of your personal data or the sharing of your personal data for cross-context behavioral advertising purposes.
• Right to Non-Discrimination: You have the right not to receive discriminatory treatment by us for the exercise of your CCPA privacy rights.
• Right to Restrict or Limit the Use of Sensitive Personal Data: You have the right to restrict the use and disclosure of sensitive personal data for certain purposes. However, please note that we do not use your sensitive personal data in such a manner.
• Right to Opt-In to Financial Incentives: You have the right to opt-in to financial incentives. You also have the right to opt-out at any time. [Please see the “Notice of Financial Incentive(s)” section below for more information about the financial incentive(s) we offer.]

Some of our products and services, however, may require your personal data. If you choose not to provide your personal data that is necessary to provide any aspect of our products or services, you may not be able to use those products or services.

Sale or Sharing of Personal Data

We share your personal data by allowing certain third parties (such as online advertising services, social networks, and data analytics providers) to collect personal data via automated technologies on our Services for cross-context behavioral advertising. We also disclose your personal data to others within the LOVB family and our partners for their own marketing purposes.  These kinds of sharing may be considered sales or sharing under the CCPA when the information is exchanged for monetary or non-monetary consideration. You have the right to opt-out of such sales or sharing of your information.

We share for cross-context behavioral advertising purposes or sell (and have sold or shared during the 12 months) the following categories of personal data about you:

• Identifiers
• Commercial Information
•  Internet/Other Electronic Network Activity
• Geolocation Data
• Characteristics of Protected Classifications
• Inferences

You have the right to opt out of this disclosure of your information, as detailed below. We do not have actual knowledge that we sell or share the personal data of minors under 16 years of age. To opt-out of a sale or sharing of your personal data, please submit your Verifiable Consumer Request as outlined below.

Verifiable Consumer Request: To exercise your California privacy rights described above, please submit a verifiable request to us by:

• Calling us at (800) 759-9188
• Emailing us at info@lovb.com

Only you, or a person authorized by you to act on your behalf, may make a verifiable consumer request related to your Personal Data.

You may only make a verifiable consumer request for Right to Know or Data Portability twice within a 12-month period. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative. We will need to verify your identity with at least two pieces of information, such as name, registration email address, or other club identifiers.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We may deny your request if we are unable to verify your identity or have reason to believe that the request is fraudulent.

Consumer Request by an Authorized Agent

If any authorized agent submits a consumer request on your behalf, in order to confirm that person or entity’s authority to act on your behalf and verify the authorized agent’s identity, we require an email be sent to info@lovb.com, along with all of the below items:

• Provide one or more of the following: (1) California Secretary of State authorization, (2) written permission from the California resident, or (3) power of attorney.
• Evidence of your identity.
• To verify the identity of the California resident for whom the request is being made, provide the information above.

Please note that we may require additional information to verify your identity or authority. We cannot respond to your request or provide you with personal data if we cannot verify your identity or authority to make the request and confirm the personal data relates to you. We will only use personal data provided in a verifiable consumer request to verify the request’s identity or authority to make the request.

We will acknowledge receipt of the request within ten (10) days of its receipt. We will respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. Any disclosures we provide will only cover the 12-month period preceding the receipt of the verifiable consumer request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For Data Portability requests, we will provide the responsive information in a portable and, to the extent technically feasible, in a readily useable format that allows you to transmit the information to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Notice of Financial Incentives

We offer certain financial incentives to LOVB Insiders and LOVB Shop (including benefits, content, and promotions) in exchange for the collection and retention of the personal data we collect through their LOVB account information.  This information allows us to engage with loyal fans and reward those fans with benefits, content, and promotions tailored to their purchase history and interests. The benefits to LOVB Insiders and LOVB Shop are reasonably related to our good-faith estimate of the value provided to us by their personal data. The value of personal data to us varies by individual and is related to the value of the rewards and discounts provided to accountholders, minus the costs of providing those benefits.

You can opt-in to receiving these benefits by creating a LOVB account on our website, becoming a LOVB Insider or joining one of LOVB pro teams. You may withdraw from participation at any time by deleting your user account or by contacting us. Withdrawal will also result in deletion of your LOVB account and services linked to your account.

Nevada law permits our users who are Nevada consumers to request that their personal data not be sold (as defined under applicable Nevada law), even if their personal data is not currently being sold. Requests may be sent to the email to info@lovb.com, and are free of charge.

If you are located in Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah and Virginia, you have certain rights regarding your personal data. The section describes how we collect, use, and share your personal data under the Colorado Privacy Act (“CPA”), the Connecticut Act Concerning Personal Data Privacy and Online Monitoring (“PDPOM”), the Delaware Personal Data Privacy Act (the “DPDPA”), the Iowa Consumer Data Protection Act (the “ICDPA”), the Montana Consumer Data Privacy Act (“MCDPA”), the Nebraska Data Privacy Act (the “NDPA”), New Hampshire SB 255 (“NHDPA”), New Jersey SB 332 (“NJDPA”), the Oregon Consumer Privacy Act (“OCPA”), the Texas Data Privacy Act (“TDPA”), the Utah Consumer Privacy Act (“UCPA”), and the Virginia Consumer Data Protection Act (“VCDPA”), and your rights with respect to that personal data.

As a Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah or Virginia resident, you have some or all of the rights listed below. However, these rights are not absolute, and we may decline your request as permitted by law. You can ask to appeal any denial of your request in the same manner through which you may submit a request.

• Right to Access and Portability. You have the right to access your personal data and/or receive a copy of the personal data that we have collected about you.
• Right to Correct. You have the right to correct inaccurate or outdated personal data that we have collected about you.
• Right to Delete. You have the right to delete the personal data we have obtained about you or that you have provided to us with certain exceptions.
• Right to Opt-out of Tracking for Targeted Advertising Purposes. You have the right to opt-out of certain tracking activities for targeted advertising purposes.
• Right to Opt-out of Profiling. If we process your personal data for profiling purposes as defined by the applicable state privacy law (other than the ICDPA), you can opt-out of such processing.
• Right to Non-discrimination. If you exercise any of your consumer rights, you have the right to be treated the same as a consumer who does not exercise any rights.
• Right to Opt-out of Sale or Sharing.  You have the right to opt out of the sale or sharing of your personal data to third parties.
• Right to Opt-in for Sensitive Data Processing.  To the extent we process any of your sensitive personal data (as defined under applicable state law), you have the right to opt-in before we can process any such data.
• Right Against Automated Decision-making. You have the right to opt out of certain automated decision-making about you.
  

To exercise your privacy rights described above, please submit a verifiable request to us by:

• Calling us at (800) 759-9188
• Emailing us at info@lovb.com

You have choices about certain information we collect about you, how we communicate with you, and how we process certain personal data. When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services. In addition, it is possible to change your browser settings to block the automatic collection of certain information.

1. Communications Opt-Out. You may opt out of receiving marketing or other communications from us at any time through a given communications channel (such as email or telephone) by following the opt-out link or other unsubscribe instructions provided in any email message received, by contacting us as provided at the end of this Privacy Notice. If you wish to opt out by sending us an email to the address provided below, please include “Opt-Out” in the email’s subject line and include your name and the email address you used to sign up for communications in the body of the email. Note that if you do business with us in the future, you may not, subject to applicable law, opt out of certain automated notifications, such as order or subscription confirmations, based on business transactions (e.g., e-commerce).
2. Text Message Opt-Out. If you choose, you can provide your mobile phone number to receive text message alerts from us to receive product and/or event information, promotional offers and more. These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart reminders. To the extent you voluntarily opt to have text message notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. Consent is not required to purchase goods or services. You can opt out from further text marketing communications at any time by texting “STOP” to our text messages. Please see our Terms & Conditions for additional information and terms that apply to our text message program.
3. Location Information. If you want to limit or prevent our ability to receive location information from you, you can deny or remove the permission for certain Services to access location information or deactivate location services on your device. Please refer to your device manufacturer or operating system instructions for instructions on how to do this.
4. Cookies, Web Tracking, and Advertising. We only use session cookies to personalize your use of the Services when you are login to our website. Once you log out of the website, the cookies are no longer retained.
You may opt out of certain tracking technologies through your device’s or browser’s cookie and/or advertising settings (including by blocking, deleting, or restricting cookies, or resetting your device’s applicable advertising ID). Consult your device and/or browser documentation for more information about how to do this. Please note that blocking, deleting, or restricting cookies may negatively affect the performance or certain functionality of the Services, and opting out of online behavioral advertising will not prevent the delivery of ads, but rather may result in more repetitive and/or less relevant advertisements. To opt out of many online behavioral advertising mechanisms, including Facebook and Google, you can use the Network Advertising Initiative’s Consumer Opt-Out service and/or the Digital Advertising Alliance’s Consumer Choice Tool. If you would like to opt out of Google Analytics, and certain Google advertising functionality, you may do so using Google’s opt-out tool.

We use reasonable and appropriate physical, technical, and organizational safeguards designed to promote the security of our systems and protect the confidentiality, integrity, availability, and resilience of personal data. Those safeguards include: (i) the pseudonymization and encryption of personal data where we deem appropriate; (ii) taking steps to ensure personal data is backed up and remains available in the event of a security incident; and (iii) periodic testing, assessment, and evaluation of the effectiveness of our safeguards.

However, no method of safeguarding information is completely secure. While we use measures designed to protect personal data, we cannot guarantee that our safeguards will be effective or sufficient. In addition, you should be aware that Internet data transmission is not always secure, and we cannot warrant that information you transmit utilizing the Services is or will be secure.

We retain personal data to the extent we deem necessary to carry out the processing activities described above, including but not limited to compliance with applicable laws, regulations, rules and requests of relevant law enforcement and/or other governmental agencies, and to the extent we reasonably deem necessary to protect our and our partners’ rights, property, or safety, and the rights, property, and safety of our users and other third parties.

Your personal data will not be kept in a form that allows you to be identified for any longer than we reasonably consider necessary to accomplish the purposes for which it was collected or processed, or as permitted or required by applicable laws related to data retention. Thereafter, as a general matter, your personal data will be archived and stored to be used and otherwise processed in the event of legal or regulatory requirements, statutes of limitations, disputes, or actions, and will be stored and, if applicable, used and otherwise processed until reasonably after the end of any such requirement, limitation, dispute, or action, including any potential periods of review or appeal.

Thereafter, your personal data will be anonymized, deleted or archived as permitted by applicable law.

1. Collection of Personal Data from Children. We do not knowingly collect information from children under the age of 16, or equivalent minimum age in the relevant jurisdiction without the appropriate parental or guardian consent.  If you are 16 or older but under the age of 18, or the legal age of the majority where you reside, you must have your parent’s or guardian’s consent to use the Services and your parent or guardian must provide consent to the terms of this Privacy Notice on your behalf. Coaches and Account Administrators may add underage users to a team roster, college recruiting events, clinics and/or lessons to such users only with express written consent from a parent or guardian. LOVB is not liable for obtaining such consent on behalf of a team.
2. Third-Party Websites and Services. As a convenience, we may reference or provide links to third-party websites and services, including those of unaffiliated third parties, our affiliates, service providers, and third parties with which we do business. When you access these third-party services, you leave our Services, and we are not responsible for, and do not control, the content, security, or privacy practices employed by any third-party websites and services. You access these third-party services at your own risk. This Privacy Notice does not apply to any third-party services; please refer to the Privacy Notices or policies for such third-party services for information about how they collect, use, and process personal data.
3. Business Transfer. We may, in the future, sell or otherwise transfer some or all of our business, operations or assets to a third party, whether by merger, acquisition or otherwise. Personal data we obtain from or about you via the Services may be disclosed to any potential or actual third-party acquirers and may be among those assets transferred.
4. Do Not Track. We use analytics systems and providers and participate in ad networks that process personal data about your online activities over time and across third-party websites or online services, and these systems and providers may provide some of this information to us. We do not currently process or comply with any web browser’s “do not track” signal or similar mechanisms.
5. International Use. Your personal data will be stored and processed in the United States and other locations where we have engaged service providers. If you are using the Services from outside the United States, by your use of the Services you acknowledge that we will transfer your data to, and store your personal data in, the United States, which may have different data protection rules than in your country, and personal data may become accessible as permitted by law in the United States, including to law enforcement and/or national security authorities in the United States.

This Privacy Notice replaces all previous disclosures we may have provided to you about our information practices with respect to the Services. We reserve the right, at any time, to modify, alter, and/or update this Privacy Notice, and any such modifications, alterations, or updates will be effective upon our posting of the revised Privacy Notice. We will use reasonable efforts to notify you in the event material changes are made to our processing activities and/or this Privacy Notice, such as by posting a notice on the Services or sending you an email. Your continued use of the Services following our posting of any revised Privacy Notice will constitute your acknowledgement of the amended Privacy Notice.

This Privacy Notice is subject to any agreements, including the Terms and Conditions that govern your use of the Services. This Privacy Notice applies regardless of the means used to access or provide information through the Services.

This Privacy Notice does not apply to information from or about you collected by any third-party services, applications, or advertisements associated with, or websites linked from, the Services. The collection or receipt of your information by such third parties is subject to their own privacy policies, statements, and practices, and under no circumstances are we responsible or liable for any third party’s compliance therewith.

If you have any questions or concerns about this Privacy Notice, how we process personal data, and/or how users with disabilities can access this Privacy Notice, please contact us at info@lovb.com or (800) 759-9188.