DALLAS, TX (December 11, 2024) – BSN SPORTS and League One Volleyball (LOVB) are joining forces as BSN SPORTS will be the official service provider for athletic uniforms, apparel, footwear and equipment for LOVB's over 1400 Club teams.
Beginning this season and spanning at least five years, the partnership also provides LOVB’s Pro teams with select apparel, footwear and equipment.
As the largest community of junior volleyball club teams across the country, LOVB has created a first-of-its-kind volleyball ecosystem, connecting LOVB’s professional teams with their local LOVB junior volleyball clubs to cultivate a clear growth path for young volleyball players to develop and aspire to play professionally in America.
“As the leading vertically integrated, one-stop service provider for sports and spirit teams, Varsity Brands is committed to delivering comprehensive and customized solutions across all sports leagues,” said Adam Blumenfeld, Chief Executive Officer of Varsity Brands. “BSN SPORTS exemplifies this commitment by forging powerful partnerships like the one we’ve established with LOVB, further solidifying our role in advancing the sports experience at every level.”
BSN SPORTS is a division of Varsity Brands.
“Volleyball has seen a huge spike in youth participation in the U.S. in recent years,” said Terry Babilla, President of BSN SPORTS. “And now LOVB Pro is on a mission to bring America’s best players back to the States and connect them with its youth programs to continue expanding the sport and its talent from the ground up. At BSN SPORTS, we are uniquely positioned to fuel LOVB's growth through the strong relationships we have with our premier brand partners like adidas and we are extremely humbled to have been chosen as a partner for LOVB and a champion of LOVB Pro as the league makes its debut.”
Beginning with the 2024-2025 season, LOVB Club athletes competing across 60 club locations nationwide will exclusively purchase their club team kits, including their jerseys, tights, warm up gear and knee pads, through BSN SPORTS. Additionally, BSN SPORTS will service the selection and distribution of special edition products for LOVB Club athletes starting in 2025 and provide each club with one-time complimentary facility branding products.
The LOVB Club organization will be exclusively serviced by BSN SPORTS’ dedicated Club and Select Sales team, backed by 1,300 Sales Professionals, Volleyball Category Managers and its extensive network of sales support team members committed to elevating the athlete and coach experience. Clubs will also gain access to BSN SPORTS' My Team Shop platform, which supports customizable shop experiences, for players, families and fans, to gain access to exclusive products and additional gear.
“As we work to grow the sport of volleyball through our club and pro community, we are excited to partner with Varsity Brands’ BSN SPORTS division to build, support and elevate the sport together,” said LOVB CEO Katlyn Gao. “They understand team sports, from youth to pro, so they see the real power of our model and the impact possible in bringing youth and professional volleyball players together. We can’t wait to continue building our community with the support of BSN SPORTS.”
As an official BSN SPORTS partner, LOVB will also collaborate on content for BSN SPORTS’ girls sports program, SURGE– which stands for Strength, Unity, Resilience, Growth, Equity. SURGE aims to empower girls to stay in sports and lead healthy, successful lives through free online tools developed for coaches to build self-esteem, instill confidence, and prioritize mental health in their female athletes.
