League One Volleyball (LOVB) today announced that it has entered into an unprecedented partnership with REVOLVE, the premier fashion retailer for Millennial and Generation Z consumers. REVOLVE is the official online fashion retail partner for LOVB, positioning its athletes as influential voices at the intersection of sports and fashion. By curating looks from REVOLVE’s extensive portfolio of brands, LOVB’s athletes will bring their authentic style personalities, and powerful presence to a fashion-forward tunnel walk experience.
This partnership aligns with REVOLVE’s strategy to engage with emerging communities that resonate with its core audience while extending the brand’s reach into the rapidly growing women’s sports market that values empowerment and style. By aligning with LOVB’s athletes, REVOLVE will showcase these players as influential tastemakers and reinforce its position as a lifestyle brand championing confidence, authenticity, and individual style.
“We’re continuously innovating REVOLVE’s strategy to align with cultural trends and expand our market reach,” said Raissa Gerona, Chief Brand Officer, REVOLVE Group Inc. “With volleyball being one of the most popular women’s sports, LOVB’s athletes represent a new wave of influencers who resonate with young audiences by showcasing athletic talent and originality. Partnering with LOVB allows us to strategically merge fashion and sports, creating fresh opportunities to engage customers and drive brand growth.”
To kick off the partnership, LOVB and REVOLVE will launch a campaign highlighting five of LOVB’s pro athletes - American Olympic medalists Kelsey Robinson Cook, Chiaka Ogbogu, Jordyn Poulter, Micha Hancock and Jordan Thompson. These athletes embody the core attributes of REVOLVE’s Gen Z audience - confident, personable, fashionable, fun, and engaging leaders.
The partnership will also bring the REVOLVE brand to life within the game-day experience, with the REVOLVE logo prominently displayed on the back of the LOVB league jerseys across all six professional teams, worn by 84 players throughout the season. Fans can expect an exclusive “Players' Tunnel Walk presented by REVOLVE,” where athletes will showcase curated fashion looks in a high-energy tunnel walk experience. LOVB’s matches will be broadcast and streamed, including matches on ESPN, ESPN2, ESPNU, and ESPN+.
Additionally, REVOLVE will engage fans during game time with “Timeout Fancam Fit Check presented by REVOLVE” at games throughout the 60-match season. Together, these elements create an immersive blend of fashion and sport that positions LOVB athletes as trendsetters and powerful sports figures.
“As early supporters of LOVB, the REVOLVE team has long championed our belief that professional volleyball players can be incredible influencers,” said Rosie Spaulding, President of LOVB Pro. “While our athletes are well known for their athletic achievements, they are also individuals who actively express their authentic selves both on and off the court. With this first-of-its-kind partnership, we can elevate our athletes as the influencers they are, sitting at the intersection of sport and fashion as volleyball continues to attract fans to the sport across the country.”
The campaign will feature LOVB athletes as they wear REVOLVE’s premium apparel, footwear, accessories, and beauty products from emerging, established, and owned brands. The campaign will be broadcast across REVOLVE’s ever-popular social channels. It will also be featured on LOVB’s social media channels, including its newly-launched @LOVBStyle, tying fashion and sports together to deliver an all-new, must-see entertainment experience.
For more information about LOVB and its pro season launching on January 8, 2025, with First Serve, please visit www.LOVB.com.
